Hi, I'm Jen Crawford. Life & business coach. Doula trainer. Speaker. Mother of three. And someone who has sat with people at their most vulnerable and their most powerful for 15 years.

"I spent years teaching people to listen to their bodies. And I had completely stopped listening to mine."

Something probably brought you here. Maybe you're exhausted from carrying everything. Maybe you've lost sight of who you are beyond the roles and responsibilities. Maybe you've built something: a business, a career, a family and quietly wonder if this is really it.

Whatever it is, you're in the right place.

I've spent 15 years working at the intersection of life, work, birth and identity. I've been in hundreds of homes at the most raw and real moments of people's lives. I've sat with new parents at 3am. I've coached executives on the edge of burnout. I've held space for grief, for new beginnings, and for the quiet, crushing weight of keeping everything together when your own world is falling apart.

I know this territory not from a textbook. From lived experience.

The bit that makes me different

I co-founded DoulaCare Ireland, the country's first national doula agency. I grew it nationally, trained hundreds of doulas, supported thousands of families, and negotiated for doulas to receive Garda vetting and health insurance coverage — both of which are now industry standard in Ireland.

I built a multi six figure business from the ground up.

And then I burnt out.

I was still running the agency when my daughter Kayla was born with an unexpected diagnosis — a large cleft palate and Pierre Robin Sequence. She had five surgeries in her first five years of life, often with me there alone due to Covid restrictions. I kept going. Held everything together. Showed up.

Until my body said no.

I was hospitalised with Crohn's disease.

In that moment of forced stillness, I finally understood what I had spent years teaching other people:

"Listen to the whispers of your body before it has to scream."

I rebuilt. Retrained as a life and business coach — first to do the work on myself, then to make sure other women didn't have to learn it the hard way.

That experience is not my vulnerability. It is my most powerful credential.

"She saved my sanity. I looked forward to our weekly chats knowing she wouldn't judge me." — Victoria G.

What I stand for: These aren't buzzwords. They're what I come back to in every session, every training, every room I work in.

Clarity — knowing what matters to you and letting go of what doesn't

Harmony — not perfect balance, but a flow that actually feels right for your real life

Courage — taking grounded, imperfect action even when you feel unsure

Fulfilment — living with purpose and joy, not the pressure of what you think you should be

Simplicity — cutting through the noise to what's real

Work with me

If you’re ready to rediscover your confidence, create harmony in your life, and move towards real fulfilment I’d love to support you. Join my doula training courses or learn more about coaching with me

What people say:

"I always come away from Jen feeling like I have a plan of action. She was made to be a life coach." — Katy F.

"I was put in touch with Jen from the hospital nurse. Jen gave me strategies to deal with my crippling anxiety while my baby had surgeries. She gave me checklists of things to bring to the hospital so I was more comfortable and fed. I had been neglecting myself for too long. She saved my sanity. I looked forward to our weekly chats so I could vent knowing she wouldn't judge me." — Victoria G.

"Jen supported my husband and I through our journey with our very sick little boy. She regularly checked in, sent reminders to eat or take five minutes outside to breathe. Those little things made such a huge difference in an extremely difficult time. Jen is worth her weight in gold." — Liz B.

"Jen is so warm, passionate and kind. I always felt safe to ask questions or be vulnerable during our sessions. She has such a unique style. I felt so supported." — Sarah P.

"I have found Jen's coaching to be really effective in helping me move through challenges and such a comfort in finding my way through. She is generous, kind and wise and has walked the walk herself, which brings so much to the coaching experience. I wouldn't hesitate to recommend her." — Maeve Murray

Qualifications & Credentials

I bring a rare combination of formal training and real world experience that takes years to build.

Here's the formal list, though as my clients often say, it's the lived experience that makes the difference.

Fully Certified & Accredited Life & Business Coach

Mindfulness Teacher

Antenatal Educator — Diploma in Antenatal Education

Certified Birth Doula

Certified Postpartum Doula

Certified Infant Feeding Specialist

International Doula Trainer & Facilitator

Birth Trauma Resolution Practitioner

Pregnancy Relax Stretch Breathe Teacher

Breastfeeding Counsellor

Co-author, HSE booklet: Breastfeeding and Expressing for Your Premature Baby

Former Director & Breastfeeding Coordinator, Irish Premature Babies

Co-founder, DoulaCare Ireland — Ireland's first national doula agency

Co-founder, DoulaCare Academy — Ireland's first doula training programme

A NOTE FROM JEN:

You don't need to have it all figured out.

You don't need to chase perfect balance or prove your worth.

You just need the courage to come back to yourself and the clarity to move forward with intention.

I'm here to help you do exactly that.

Whether you're looking for 1:1 coaching, a group programme, doula training, or a corporate workshop I'd love to hear from you. I read and reply to every enquiry personally.

There is no perfect moment to start. There is only now. Jen x

Motivation comes from within — and I’m here to help you activate it.

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