Hi, I'm Jen Crawford. Ikigai Life & Business Coach. Doula trainer. Speaker. Mother of three.And someone who has sat with people at their most vulnerable and their most powerful for 15 years.
About Jen
I've been a mother before I was a coach. A director of a charity before I ever held a title in the corporate world. A doula, witnessing life's biggest transitions in someone's living room at 3am, before I ever stood on a stage or led executive retreats in the USA. Every version of me has been driven by the same thing: a love of supporting others, of nurturing, of being part of someone's change.
You might not change the world. But you can change the world for one person. I've built an entire career on that belief, through every shift it's taken: antenatal educator, breastfeeding counsellor, doula, agency owner, mindfulness teacher, trauma practitioner, life and business coach, and now Ikigai Life Coach.
I co-founded DoulaCare Ireland, the country's first national doula agency, and DoulaCare Academy, Ireland's first doula training programme. I grew it nationally, trained hundreds of doulas, and negotiated Garda vetting and health insurance for doulas, now industry standard in Ireland. I built a multi six-figure business from nothing. I've spoken to rooms of 10 and rooms of 400, on national TV, on radio.
From the outside, it looked like everything was working.
Then I was hospitalised with Crohn's disease while my daughter Kayla was going through five surgeries before she turned five, often with me there alone. My body had been telling me to slow down for years. I just wasn't listening. I was too busy holding everyone else up.
That stillness taught me what I now teach you: listen to the whispers of your body before it has to scream.
"She saved my sanity. I looked forward to our weekly chats knowing she wouldn't judge me." - Victoria G.
I rebuilt, this time on purpose. I trained as a life and business coach so I could do the work myself first. Then I trained as an Ikigai Life Coach, because what I'd lived through finally had a name. Ikigai is your reason for being. Not a job title, not a five-year plan. The place where what you love, what you're good at, what the world needs, and what sustains you actually meet. I'm not theorising this. I'm living proof it works.
Whoever you are, whatever you're carrying, I meet you exactly where you're at. A multimillionaire CEO and an unemployed single mother get the same heart from me, the same passion, the same encouragement.
If you know the feeling of holding it all together for everyone else, if you've built something you're proud of and still feel lost inside it, I see you. I've been you.
Work with me and you walk away clearer, lighter, and back in your own life. Not because I hand you a plan, but because I help you find the one that was already yours.
What I stand for
Clarity: knowing what matters to you and letting go of what doesn't
Harmony: not perfect balance, but a flow that actually feels right for your real life
Courage: taking grounded, imperfect action even when you feel unsure
Fulfilment: living with purpose and joy, not the pressure of what you think you should be
Simplicity: cutting through the noise to what's real
Work with me
If you’re ready to rediscover your confidence, create harmony in your life, and move towards real fulfilment I’d love to support you. Join my doula training courses or learn more about coaching with me
What people say:
"I always come away from Jen feeling like I have a plan of action. She was made to be a life coach." - Katy F.
"I was put in touch with Jen from the hospital nurse. Jen gave me strategies to deal with my crippling anxiety while my baby had surgeries. She gave me checklists of things to bring to the hospital so I was more comfortable and fed. I had been neglecting myself for too long. She saved my sanity. I looked forward to our weekly chats so I could vent knowing she wouldn't judge me." - Victoria G.
"Jen supported my husband and I through our journey with our very sick little boy. She regularly checked in, sent reminders to eat or take five minutes outside to breathe. Those little things made such a huge difference in an extremely difficult time. Jen is worth her weight in gold." - Liz B.
"Jen is so warm, passionate and kind. I always felt safe to ask questions or be vulnerable during our sessions. She has such a unique style. I felt so supported." - Sarah P.
"I have found Jen's coaching to be really effective in helping me move through challenges and such a comfort in finding my way through. She is generous, kind and wise and has walked the walk herself, which brings so much to the coaching experience. I wouldn't hesitate to recommend her." - Maeve Murray
Qualifications & Credentials
I bring a rare combination of formal training and real world experience that takes years to build.
Here's the formal list (I am fully accredited & insured for each), though as my clients often say, it's the lived experience that makes the difference.
Ikigai Coach
Life & Business Coach
Mindfulness Teacher
Antenatal Educator, Diploma in Antenatal Education
Certified Birth Doula
Certified Postpartum Doula
Certified Infant Feeding Specialist
International Doula Trainer & Facilitator
Birth Trauma Resolution Practitioner
Pregnancy Relax Stretch Breathe Teacher
Breastfeeding Counsellor
Co-author, HSE booklet: Breastfeeding and Expressing for Your Premature Baby
Former Director & Breastfeeding Coordinator, Irish Premature Babies
Co-founder, DoulaCare Ireland, Ireland's first national doula agency
Co-founder, DoulaCare Academy, Ireland's first doula training programme
DoulaCare Ireland is a completed chapter I’m proud of. Today I teach my Doula Trainings and CPD days personally. This is me passing on all my knowledge and skills from the past 15 years, not a pathway into an active agency. My doula trainings are accredited, insured and have special discount schemes for everything you need to get started!
A NOTE FROM JEN:
You don't need to have it all figured out.
You don't need to chase perfect balance or prove your worth.
You just need the courage to come back to yourself and the clarity to move forward with intention.
I'm here to help you do exactly that.
Whether you're looking for 1:1 coaching, a group programme, doula training, or a corporate workshop I'd love to hear from you. I read and reply to every enquiry personally.
There is no perfect moment to start. There is only now. Jen x
Motivation comes from within, and I’m here to help you activate it.
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